Bekkem Venugopal, known for producing youth-centric hits like Hushaaru and Paagal, has joined forces with Srujan Kumar Bojja to produce Roti Kapda Romance. Directed by Vikram Reddy, the film features Harsha Narra, Sandeep Saroj, and others. It is slated for release on November 22nd.

At the pre-release event held in Hyderabad, Teja Sajja, star of Hanuman, expressed his excitement for the new talent showcased in the film, saying, "This film is a dream for many budding artists. I wish for its success and hope it gives everyone involved a big break."

Director Vikram Reddy emphasized the effort put into creating a family entertainer, adding, "This film promises to make people laugh, cry, and reflect. If it fails, I will retire as a director."

The producers are confident that the film’s unique love story will resonate with audiences, with pre-release sales of both OTT and theatrical rights reinforcing their belief in its success.

Writer Kona Venkat also praised the initiative, noting that Bekkem Venugopal's films continually introduce fresh talent to the industry, proving that content-driven films can achieve success.